11/02/2013 at 13:09 • Filed to: None | ![]() | ![]() |
Or DTM, or that United baloney racing or whatever.
![]() 11/02/2013 at 13:14 |
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@Infiniti & Lexus
LOL #Cadillac
11/02/2013 at 13:18 |
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Old people approved.
![]() 11/02/2013 at 13:18 |
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Because racing costs a fuck-tonne of money and guarantees nothing.
![]() 11/02/2013 at 13:19 |
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No, your thinking of the Lexus ES
![]() 11/02/2013 at 13:20 |
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It's the most expensive form of advertising.
![]() 11/02/2013 at 13:21 |
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BUT ITS SO AWESOME!
![]() 11/02/2013 at 13:22 |
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Publicity...unless you're Marussia F1 and those "other" F1 teams that disappear into the background.
.
11/02/2013 at 13:27 |
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Guarantees the respect of enthusiasts.
![]() 11/02/2013 at 15:28 |
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Unless they're uncompetitive.
11/03/2013 at 15:31 |
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Not quite, work and money don't always assure success or competitiveness, racing is a game of chance too. See Toyota or Jaguar in F1, sure they didn't win much, but what's important is that they been a part in probably the most competitive years of F1, the last Ferrari era, I still respect them for joining in, risking piles of money in motorsports, instead of sponsoring some big EU soccer club. Ford treated Jag's F1 entry, as pure marketing, instead of having serious winning intentions, but they were there, supporting the sport. And Toyota, they had the best intentions, money and logistics, but they also had a pretty confused plan, a team that wasn't innovative and passionate enough and the wrong Schumacher.
Not all participants in a racing series can win, but the fact that automakers put money and energy into a racing series, it is worthy of our respect.